Influencer marketing isn’t just a fad — it’s a way to get a great return on your marketing investment.
How to lay the foundation for a sustainable business.
Don’t let your brand die online just because your product or service isn’t allowed to advertise.
Don’t just pick the company that offers the lowest rate.
Don’t just find the biggest names you can — find the people who fit what you do.
How a smiley-face in the right place can really improve audience engagement.
Erik Huberman is already massively successful, and he’s just getting started.
Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
An NDA is your basic protection whenever you need to trust someone with valuable information about your business.
A conscious effort to make an office conducive to comfort and collaboration is a very good investment.
You don’t need to pay big bucks to influencers with inflated followings to succeed.
You no hope of selling a potential customer anything if your marketing gets on their nerves.
There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.
Ever-better technology combined with the resourcefulness of internet entrepreneurs is creating new tactics for prospering online.
Enterprise resource planning software is very slick and very expensive but the right bundle is worth every cent.
There are worse fates that spending a gift card on just the gift you wanted in the first place.
Entrepreneurial success can afford a person many things, the most fulfilling of which is making lives and the world around us better without need for profit.