Jonny Evans

About the Author Jonny Evans


Greenpeace gives Apple a B- for its green electronics efforts

Apple is setting a “new bar in terms of corporate responsibility” when it comes to green electronics. Meanwhile, Samsung continues to disappoint with its lack of leadership here, said Gary Cook, senior IT campaigner at Greenpeace USA.

Where Apple leads on the green electronics front

Apple’s commitment to the environment puts the company far ahead of every other firm, bar Truphone, according to the latest Greenpeace Guide to Greener Electronics.

The annual report assesses firms for the sustainable manufacturing and design of IT products. It rates corporate transparency, commitment, performance and advocacy efforts in three critical areas: reduction of greenhouse gases through renewable energy, use of recycled materials, and elimination of hazardous chemicals. 

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My first week with iPhone 8 Plus

I’ve been using an iPhone 8 Plus for over a week. It looks like an iPhone, works like an iPhone, and delivers on everything it promises — just like every other iPhone before it since the first one.

Authenticity is boring

I’m going to try to share a few thoughts about the new device, but I’m going to skip the technical details you can read in Apple’s press release.

In the quest for “authenticity,” today’s critics are paid to be harsh, controversial and (all too frequently) incorrect. That’s certainly been the reaction to the all-new iPhone 8/Plus smartphones, and it’s really quite clear many of them are “holding it wrong” — at least in how they see it.

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15 fresh insights into how Apple runs its business

Apple’s most senior executives have recently shared a few fresh details about how they run their business, here are just 15 recent observations.

Be intuitive

When Steve Jobs asked Tim Cook to join Apple, the Californian company was on the edge of collapse. Cook weighed up the evidence and it quite clearly told him not to take the job, “but my intuition was saying something different.” Cook followed his hunch. He now leads the most successful tech company in the world.

Ive also agrees in the value of a little faith. For example, when designing iPhone X he recently admitted that for much of the design process the technology to recognize faces didn’t work. “You got to… know [a problem] can be solved…” though much of that resolve could be seen as coming down to “faith”.

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This is what Apple’s Tim Cook is saying about AR

From the U.S. to India, the UK and Europe, Apple’s Tim Cook has been touring the planet to share his thoughts around augmented reality and AR Kit. Here are some of his thoughts:

How important is the technology?

“I think AR is big and profound,” Cook said in August. He believes the technology will prove to be as important as the App Store, and will make the smartphone even more essential to people:

“Think back to 2008, when the App Store went live,” he told The Independent. “There was the initial round of apps and people looked at them and said, ‘this is not anything, mobile apps are not going to take off’.” Time moves forward and today we use apps for a multiplicity of purposes. “AR is like that,” Cook said.

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Apple, ARKit and the future of TV

Driven in part by Apple’s iPhone-inspired mobile revolution, audiences are changing dramatically, and ads, enterprise and marketing execs must think ahead to where the media puck is flying.

iPhone natives are everywhere

You don’t have to dig too deep to see how traditional media models have changed. Take a subway journey and you’ll be surrounded by people staring at their iPhones.

When we get home, we are already more likely to watch a streaming channel than to endure the pap provided by broadcast TV. At work, we’re as likely to be involved in virtual meetings as we are to be engaged in them face-to-face.

The inference for most is that Apple’s adventures in enterprise technology, augmented reality and television will inevitably align, and both consumers and enterprise pros need to think hard what that future holds.

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My first week with Apple Watch Series 3

I’ve been using Apple Watch since the first version shipped.

I’ve grown so accustomed to using one that some of the things you might like about owning one yourself have become so much part of my daily life that I neglect to mention them here.

That’s the thing about Apple Watch — it weaves itself so intimately inside your daily experience that you begin to use it unconsciously. Just like a watch.

I use the device’s health, Activity, heart and fitness tracking features. I use it for Apple Pay, Maps, Siri questions, Messages, and (of course) for checking the time.

When it comes to third-party apps, I find things like local information, foreign translation and travel-related apps the most useful.

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My first week with Apple Watch Series 3

When the only real criticism of the Apple Watch Series 3 is the existence of a red dot, then you know Apple’s doing well.

Non-friction looks

I’ve been using Apple Watch since the first version shipped.

I’ve grown so accustomed to using one that some of the things you might like about owning one yourself have become so much part of my daily life that I neglect to mention them here.

That’s the thing about Apple Watch – it weaves itself so intimately inside your daily experience you begin to use it unconsciously. Just like a watch.

I use the device’s health, Activity, heart and fitness tracking features; I use it for Apple Pay; Maps; Siri questions; and Messages, and (of course) for checking the time.

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iOS 11: 3 ways to really switch off Wi-Fi and Bluetooth

Many iPhone and iPad users are annoyed at Apple’s decision to change the way Control Center’s Wi-Fi and Bluetooth controls work, as they no longer work. Fortunately, you can still switch connectivity off quite easily.

What is the problem?

Apple in iOS 11 decided that when you tap the Wi-Fi or Bluetooth buttons in Control Center, the system now will disconnect you from any devices or networks you are currently on but no longer truly switches Wi-Fi or Bluetooth off.

This means that even though you thought you switched them off, they remain active for things like  AirDrop, AirPlay, Continuity, Hotspot, Location services and devices such as the Apple Watch and Pencil.

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iOS 11: Why developers are embracing Apple’s ARKit

With hundreds of millions of iOS 11 devices now capable of running AR apps, Apple has created huge opportunity, but there just aren’t enough skilled developers. Udacity and Unity plan to help.

What’s happening?

The two companies have introduced two new training schemes to help develop new generations of AR developer.

That’s important, given some analysts expect the VR/AR industry to be worth around $108 billion by 2021.

You can’t underestimate the potential of AR.

You see, while the mass market focus is on gaming applications, the truth is that industries including healthcare, education, entertainment, real estate, automotive, and more can use AR to “fundamentally change” their relationships with their customers. IKEA’s Place app is a great example of this.

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We need to talk about Apple’s connected children

Apple’s platform innovations are opening new frontiers in childcare and education, with iOS-friendly augmented reality toys and child-focused hospital systems showing the impact of digital transformation, from the cradle to the grave.

Alternative Facts

“Why, sometimes I’ve believed as many as six impossible things before breakfast,” said the White Queen in Alice Through the Looking Glass.

In tomorrow’s world, your children will also believe impossible things as the boundaries between their real and virtual experiences dissolve.

Tech firms will need to work hard to convince the public that these new merged experiences can be trusted – take a look at reaction to Mattel’s Aristotle device, which prompted Jeff Chester, executive director of the Centre for Digital Democracy to warn: “The kid tech industry sees kids’ bedroom as an economic bonanza.”

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Apple’s developing advantage in iPhone photography

Can you see why Apple has been so focused on making photography great again on its iPhones?

Incremental, but innovative

Apple has been working hard to improve the camera ever since it realized iPhones were becoming more popular than cameras. With its LED flash, the iPhone 4 was a significant step on the journey. Today we have AR.

Don’t get me wrong: I see other smartphones sometimes offer more megapixels, but that’s only part of the story. It doesn’t matter how big your images are if you don’t have software to optimize them, hardware to improve them, services through which to share them or powerful image management tools to help you make the best of them.

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16 ways to use your old iPhone after you upgrade

Here are 16 ways to use your old iPhone now you have invested in a brand new smartphone.

You could sell you old iPhone

Apple’s iPhones hold their value really well. A 2-year old unlocked iPhone 6S with 64GB capacity still fetches $200-plus at some reputable stores and will likely yield even more cash if sold privately. Flipsy provides a useful online tool to help you figure out the value of your old device. Here’s what to do before you sell your old iPhone.

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16 ways to use your old iPhone after an upgrade

Here are 16 ways to use your old iPhone now you have invested in a brand new smartphone.

You could sell it

Apple’s iPhones hold their value really well. A two-year old unlocked iPhone 6S with 64GB capacity still fetches $200+ at some reputable stores, and will likely yield even more cash if sold privately. Flipsy provides a useful online tool to help you figure out the value of your old device. Here’s what to do before you sell your old iPhone.

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How your iPhone can save your life

Yesterday we learned that iPhones don’t have an FM chip inside them Apple can use to enable radio reception on its smartphones, but there are several ways mobile iOS handsets can save your bacon when disaster strikes.

On radio

Apple yesterday responded to calls that it should enable the FM radio chip the FTC said existed in iPhones.

The notion was that those who can’t get to a vehicle with a functioning radio, or who had lost all their possessions due to disaster may be able to access FM frequencies on their iPhone to help them survive.

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40 tips to get the most from your Mac (and macOS ‘High Sierra’)

From the start, Apple has tried to make the Mac a productivity powerhouse. Though the platform has always been a favorite in the creative industry, Mac deployment among enterprise users is on the increase. With the latest version of macOS (High Sierra) now available, it’s time to offer up a curated list of the most useful Mac tips that allow you to be as productive as possible.

Get around Safari

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(Insider Story)

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Why Tim Cook is ‘thrilled’ Apple just made smartphones boring

Apple has achieved something very smart: It has positioned the iPhone X as the new smartphone equivalent of an Aston Martin, making every other smartphone on the planet (including its own) boring. That’s why iPhone 8 sales are slack. Millions already want to spend $1,000 on the “future of smartphones.”

iPhone 8 sales reports

We’ve seen worldwide reports that the traditional queues outside Apple retail stores were lackluster for iPhone 8/Plus compared to previous iPhone releases.

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10+ ARKit apps you’ll want to use today

If you’ve upgraded to iOS 11 you may want to take time to explore some of the more interesting ARKit apps I’ve come across.

Stephanie Llamas, VP, Research and Strategy at SuperData Research says the mobile AR market will grow from $1.01b in 2017 to $18.69 by 2020, but while games account for 82 percent of revenue today, they will account for just 18 percent by 2020. I’ve not included too many games in this collection, (though I am still playing The Machines).

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Personalized iPhone healthcare for the rest of us? Doctella has an app for that

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Developers race to support iOS 11 and its Files app

It looks like developers were just waiting for Apple to introduce the Files app in iOS 11. Within hours of the introduction of the feature, we’ve seen multiple developers introduce Files support, and it seems abundantly clear the app is going to transform how people approach iOS productivity.

What is Apple’s Files app?

Files is Apple’s approach to real file storage, edit and retrieval on iOS. It is an app in which you can access every item you hold in online storage services.

The idea is that you can work on something on your iPhone, edit it on your iPad, and finish up on your Mac, PC or other device. Edits made inside an item in Files or one of the file services it hosts are automatically synced to all the other systems you have that use that service.

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Developers are racing to support iOS 11 and its Files app

It looks like developers were just waiting for Apple to introduce the Files app in iOS 11. Within just hours of the introduction of the feature we’ve seen multiple developers introduce Files support and it seems abundantly clear the app is going to transform how people approach iOS productivity.

Wax lyrical

Files is Apple’s approach to real file storage, edit and retrieval on iOS. It is an app in which you can access every item you hold in online storage services.

The idea is that you can work on something on your iPhone, edit it on your iPad, and finish up on your Mac, PC or other device. Edits made inside an item in Files or one of the file services it hosts are automatically synced to all the other systems you have that use that service.

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Apple’s got the energy to cut your wires

Apple’s decision to put its weight behind the Wireless Power Consortium’s Qi wireless power standard will kick start the entire industry, experts say. But what is it, how does it work, and where might we be going?

Muscling in

Apple didn’t invent Wi-Fi, but when it became the first big computer company to build support for the standard into its iBook notebook Mac, it kick-started the standard into mainstream adoption. It’s doing it again, with wireless charging.

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iPhone X & Face ID: Everything you need to know

The iPhone X replaces the Home button and Touch ID with gesture controls and Face ID, sophisticated facial recognition software that learns to recognize your face and only lets you use your device once it has confirmed it is you. It is a new technology, here’s what we know about it so far:

The hype machine

This is how Apple’s chief marketer, Phil Schiller put it: “With the iPhone X, your iPhone is locked until you look at it and it recognizes you. Nothing has ever been more simple, natural, and effortless. This is the future of how we’ll unlock our smartphones and protect our sensitive information.”

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23+ questions Apple answered at Apple Park

A few days ago, I raised 23 questions I thought Apple might give us some answers to during its special event. Here’s what the company told us.

Steve Jobs

Apple hosted its event in its all-new underground Steve Jobs Theater situated at Apple Park. Apple CEO, Tim Cook, delivered a heartfelt and extremely touching tribute to his old boss. “Steve was a genius and one of the ways he showed that was his uncanny ability to unlock the talents of everyone he worked with,” he said.

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What the analysts are saying about Apple’s iPhone launch

Apple’s big reveal will happen on this day at 10 a.m. PDT, and we’ll be live blogging events as they happen right here. While you wait, here’s a rolling selection of commentary from across the analyst community. Seen anything else? Send it in to see it added here. Will update again after the show.

On the $1,000 iPhone

“We’ve never had any phone that cost this much,” Creative Strategies analyst Ben Bajarin told the FT. He observes that Apple recognizes the strength of its customer loyalty and is simply “giving them more options.”

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